January 31, 2008

Radio on the Web

Why do radio stations have the absolute worst Web pages on the Internet? I mean, okay — someone has to have the worst pages. But why is it radio stations, which are owned by media companies that specialize in communication?

I've yet to see a radio station Web page that doesn't look like it was built in 1998, complete with blinking text and icons all over the place.

3 comments:

WFY said...

TV stations could do better too.

Josh said...

TV stations fear the competition, don't they?

"Go watch TV! It's much better than the Internet! See?"

Tom Clancy said...

I always assumed it was because they were built in 1998 and haven't seen a full rebuild since. I think local media sites tend to be put together by internal teams who are less concerned with usability/ user experience than they are with getting as many sponsorships and revenue opportunities on every page to keep their short-term industry going.